Lead generation software

B2B lead generation software that turns your market into meetings

Lead generation software for B2B: map your market, find verified contacts, act on buying signals and start conversations from your own inbox. From $49 a month.

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By Afan Aziz, CTO and Co-FounderUpdated 24 October 20264 min read

Lead generation software is software that helps a business find and attract potential customers and capture their details so sales can follow up. Outbind is B2B lead generation software built as the autonomous client engine, and it works on the outbound side: it goes looking for the companies that fit you, rather than waiting for them to fill in a form.

That distinction decides whether a tool is right for you. If your problem is that not enough of the right people know you exist, outbound lead generation is the part to fix.

What is lead generation software?

Lead generation software collects or creates leads: names, companies and ways to reach them, with some sign they might buy. Inbound tools capture people who come to you, through forms, chat or content. Outbound tools find people who have not come to you yet.

B2B lead generation software adds company-level thinking. It cares about the account as well as the person: the company's size, market and recent changes, and the roles inside it that would buy.

Inbound or outbound lead generation software: which does Outbind do?

Outbind does outbound lead generation. It does not build web forms, landing pages or ads. It maps your total addressable market from your website, finds the people in it who match your personas, and starts a conversation with them by email and LinkedIn.

Many B2B companies need both. Inbound grows slowly and compounds; outbound lets you choose exactly who you talk to, starting this week. If you want inbound from AI search tools too, read how to get recommended by ChatGPT.

What makes good B2B lead generation software?

Good B2B lead generation software gives you fewer, better leads and tells you why each one is there. Look for these five things:

What to look for	How Outbind handles it
A clear target	Obi reads your website and proposes your ICP and personas for you to edit
Reasons, not just filters	Every account scored on fit, persona and intent, with the reasons shown
Timing	Hiring and funding signals on every plan, more types on higher plans
Clean data	Verified pool first; source, date and confidence on every field
A next step	Leads go straight into a Flow that writes, sends and follows up

A lead list that sits in a spreadsheet is not pipeline yet. The last row of that table is where most lead generation tools stop and where Outbind keeps going.

It can be, if the vendor builds for it. Outbind stores data in the EU, and GDPR shapes how contacts are sourced, stored and messaged. Anyone can ask to be removed at /remove-me.

Good habits matter on your side too. Write to people for a clear business reason, keep messages relevant to their role, and stop when they ask. Outbind stops a Flow the moment someone replies.

How much does B2B lead generation software cost?

Outbind starts at $49 a month on Pro, with 5,000 credits for up to 400 leads. Pro Plus is $99 for up to 1,000 leads, Team is $199 for up to 2,100 leads with 3 seats, and Team Scale is $399 for up to 4,200 leads with 5 seats.

Credits cover finding and checking data. Once a lead is found, writing, sending and follow-ups are free of credits, and there are no per-send fees. Yearly billing gives 2 months free. See pricing.

How does Outbind work as lead generation software?

Outbind works as lead generation software that searches your market every morning and acts on what it finds. You can search for people by role or use local business search. Signals such as hiring, funding and recently funded companies push good fits to the top.

Then the engine takes over: research, emails that cite real sources, sending from your own inbox, LinkedIn in the cloud and one Unibox for replies. Obi answers people who want to talk with your booking link, and the pipeline moves by reply. For the AI angle on the same job, see AI lead generation. For the step that hands leads to a calendar, see AI appointment setter.

FAQ

What is the difference between lead generation and prospecting?

Lead generation is about finding and qualifying potential buyers. Prospecting usually includes the next step, starting the conversation. Outbind does both.

Does Outbind capture inbound leads from my website?

No. Outbind is for outbound. It reads your website to understand what you sell, then finds companies and people who fit.

Can I export leads to my CRM?

Yes. Outbind syncs two-way every 5 minutes with HubSpot and Pipedrive on Pro Plus and up, and with Salesforce on Team Scale.

Is there a free trial?

Yes, 7 days on every plan with its features and 1,000 credits. A card is needed at sign-up, and you are charged on day 7 unless you cancel.