For IT services and MSPs
Outbind for IT services and MSPs: find businesses ready to switch
How MSPs and IT service firms use Outbind to find clients: local business search, hiring and expansion signals, and tech stack signals on Team Scale.
MSPs and IT service firms use Outbind to find businesses that need IT help and to email the people who decide. It searches your market every morning, including local businesses near you, ranks them by signals such as hiring and expansions, and sends emails from your own mailboxes.
Tech stack signals, which show the tools a company uses and what changed, are on Team Scale only. Every plan starts with a 7-day free trial.
How do MSPs find new clients?
Mostly through referrals, local networking, vendor partners and the occasional cold call. IT contracts tend to be long, so a good client stays for years, but it also means buyers only switch at certain moments.
Those moments are the hard part. A business looks for a new provider when it grows, opens an office, has a new leader, or outgrows the setup it has. Spotting that by hand is close to impossible.
Which signals help an IT services firm?
Signals tell you who has a reason to talk now. Here is what each plan detects.
| Signal | What it can mean for IT | Plan |
|---|---|---|
| Hiring | More staff means more devices, accounts and support | Every plan |
| Funding | Budget for better systems | Every plan |
| Expansions | A new office or site to set up | Pro Plus and up |
| New leaders | A new COO or finance head often reviews suppliers | Pro Plus and up |
| Acquisitions | Two IT setups to merge | Pro Plus and up |
| Tech stack and what changed | Which tools a company runs, and when that changes | Team Scale only |
If your offer depends on a specific platform, such as supporting firms on one cloud or security product, tech stack signals are the reason to choose Team Scale. On other plans, you can still target by industry, size, location and the other signals above.
Read our signal-based selling guide for how signals change who you contact first.
What does Outbind do for an MSP each day?
It does the research a sales engineer would rather not do.
- Local and people search. Find businesses within the area you serve, or people in the roles that buy IT.
- Scoring with reasons. Each account is scored on fit, persona and intent, and you can see why.
- Verified contacts. A verified pool first, other sources only for the gaps, with source, date and confidence on every field. Emails are never guessed from name patterns. Our waterfall enrichment guide explains the order.
- Cited, checked emails. Each lead is researched and every email cites real sources. Drafts pass 35+ pre-send checks and go out in plain text from your own mailbox, 8am to 8pm in the recipient's time zone.
- Replies sorted. Email and LinkedIn replies land in one Unibox. Obi sends your booking link to people who want to talk.
Questions about contracts, pricing and anything technical or unclear come to your team.
Which plan fits an IT services firm?
- Pro, $49 a month. A small MSP with one person selling, working a local market on hiring and funding signals.
- Pro Plus, $99 a month. Adds expansions, new leaders and acquisitions, a research brief on every lead, and HubSpot and Pipedrive sync.
- Team, $199 a month. 3 seats with a shared Unibox and reply assignment, so sales and the technical lead can share warm replies.
- Team Scale, $399 a month. 5 seats, tech stack signals, Salesforce sync, up to 20 mailboxes and priority support.
Writing, sending and follow-ups never use credits. See pricing.
What ICP would an MSP set?
Combine a business type, a size and an area. For example: "office managers and partners at 20 to 150 person law firms within 40 miles of Leeds" or "finance directors at multi-site care home groups".
On Team Scale, add the tools you specialise in. A firm that supports one platform can then focus on companies that run it, or that just moved to it.
What does your team still do?
The assessment, the proposal and the service.
| What Outbind does | What your team does |
|---|---|
| Finds businesses in your area and ICP | Choose the sectors and services to lead with |
| Ranks them by signals | Run the discovery call or IT review |
| Writes, sends and follows up | Answer technical and contract questions |
| Moves the deal when a reply comes in | Scope, price and onboard |
To see how an AI SDR fits a technical sale, or compare tools on our alternatives pages, start there.
FAQ
How do MSPs get more clients?
By reaching businesses at the moment they need help, such as when they are hiring, expanding or have a new leader. Outbind finds those businesses and emails the decision makers from your own mailbox.
Can Outbind find companies using a specific technology?
Yes, on Team Scale. Tech stack signals show the tools a company uses and what changed. They are not on Pro, Pro Plus or Team.
Can Outbind search for local businesses?
Yes. Local business search is on every plan, so you can work the area you serve.
Does Outbind make cold calls for us?
No. Outbind works through email and LinkedIn. It does not make phone calls or send SMS.
Keep reading
- Founders
How founders use Outbind to find clients: it maps your market, writes and sends from your own inbox and books calls, so you sell instead of prospecting.
Read more → - Agencies
How B2B service agencies use Outbind to win new clients: one shared Autopilot, one shared Unibox with reply assignment, and emails from your own mailboxes.
Read more → - Sales teams
How sales teams use Outbind: shared Autopilot fills the pipeline, replies are sorted and assigned, deals move on their own and sync with your CRM.
Read more →