For marketing agencies
Outbind for marketing agencies: win clients the way you win them for others
How marketing agencies use Outbind to find new clients: spot firms hiring marketers or with a new marketing leader, then email them from your own mailboxes.
Marketing agencies use Outbind to find new clients without pulling strategists off client work. It looks for companies with a reason to buy marketing help now, such as hiring for marketing roles or a new marketing leader, writes emails that cite real sources and sends them from your own mailboxes.
Agencies with a few people on new business usually pick Team at $199 a month. Every plan starts with a 7-day free trial.
How do marketing agencies find new clients?
Most rely on referrals, awards, content and the odd pitch list. The irony is familiar: an agency that builds demand for clients often has no steady system for its own.
The gap is time. Account managers are busy delivering, the founder is busy selling the deals already in play, and new business becomes a burst of activity every few months.
Which signals point to a company that needs a marketing agency?
Change is the best clue. A company in the middle of a change is more likely to bring in outside help.
| Signal | Why it matters to a marketing agency | Plan |
|---|---|---|
| Hiring for marketing roles | The team is stretched, or a role is hard to fill | Every plan |
| Recent funding | There is budget and pressure to grow | Every plan |
| A new marketing leader | New leaders often review agencies in their first months | Pro Plus and up |
| Expansion into a new market | A launch needs campaigns and local knowledge | Pro Plus and up |
| Acquisition | Brands and messaging get reworked | Pro Plus and up |
On Pro Plus and up, these extra signals are checked weekly on the companies you track. Every signal re-ranks your accounts, so the ones with a reason to talk now come first. Our signal-based selling guide explains the approach.
What does Outbind do for a marketing agency each day?
It turns your positioning into a daily list of the right people, and works that list for you.
- Obi reads your agency's website and proposes your ICP and personas. You edit them.
- Each morning it searches that market, with people search and local business search, and scores every account on fit, persona and intent, showing the reasons.
- It researches each lead and writes plain-text emails that cite real sources. Every draft passes 35+ pre-send checks.
- Emails go out from your own mailboxes, 8am to 8pm in the recipient's time zone, and LinkedIn runs in the cloud alongside them.
- Follow-ups stop the moment someone replies. Replies land in one Unibox, sorted, and Obi sends your booking link to people who want to talk.
Budget questions, objections and anything unclear go to a person.
Which plan fits a marketing agency?
Pick by how many people work on new business.
- Pro Plus, $99 a month. A founder-led agency where one person handles new business. All signal types, including new leaders, and a research brief on every lead.
- Team, $199 a month. 3 seats, a shared Autopilot and a shared Unibox where each reply can be assigned to the right person. Up to 10 mailboxes and 4 LinkedIn accounts.
- Team Scale, $399 a month. 5 seats, up to 20 mailboxes, 8 LinkedIn accounts, tech stack signals and Salesforce sync.
Writing, sending and follow-ups never use credits. See pricing for the full comparison.
What ICP would a marketing agency set?
Match it to the niche you are known for. For example: "heads of marketing at 50 to 300 person B2B software companies" or "owners of multi-site physiotherapy clinics", the second one found with local business search.
Avoid "any company that needs marketing". A wide ICP gives you a long list and weak emails. A narrow one lets Obi write about the problems that buyer actually has.
What does the agency team still do?
The strategy, the pitch and the client relationship.
| What Outbind does | What your agency does |
|---|---|
| Finds companies showing signals | Chooses the niche and the offer |
| Writes, sends and follows up | Takes the intro calls |
| Sorts replies and shares the booking link | Answers budget questions |
| Moves the deal as replies come in | Pitches, proposes and wins |
Can Outbind help my agency get recommended by AI assistants too?
Outbind finds clients through email and LinkedIn; being recommended in AI answers is a separate job. If you want to work on both, our guide on getting recommended by ChatGPT covers the other side. For how an AI SDR fits an agency, or for fair comparisons with other tools on our alternatives pages, start there.
FAQ
How do I get clients for my marketing agency fast?
Focus on companies with a reason to buy now, such as those hiring marketers or with a new marketing leader. Outbind finds them each morning and emails them from your own mailboxes.
Does Outbind run ads or social posts for my agency?
No. Outbind finds clients through email and LinkedIn, and sorts every reply in one Unibox.
Can the whole agency team see replies?
Yes, on Team and Team Scale. Replies land in a shared Unibox and each one can be assigned to a teammate.
Will Outbind run new business for us as a service?
No. Outbind is software your agency runs. Autopilot does the daily work once you have OK'd the first leads.
Keep reading
- Founders
How founders use Outbind to find clients: it maps your market, writes and sends from your own inbox and books calls, so you sell instead of prospecting.
Read more → - Agencies
How B2B service agencies use Outbind to win new clients: one shared Autopilot, one shared Unibox with reply assignment, and emails from your own mailboxes.
Read more → - Sales teams
How sales teams use Outbind: shared Autopilot fills the pipeline, replies are sorted and assigned, deals move on their own and sync with your CRM.
Read more →