For cybersecurity companies

Outbind for cybersecurity companies: reach buyers when risk changes

How cybersecurity firms use Outbind to find buyers: tech stack signals on Team Scale, new leader and acquisition signals, and cited emails from your mailboxes.

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By Afan Aziz, CTO and Co-FounderUpdated 24 October 20265 min read

Cybersecurity companies use Outbind to find businesses whose risk has just changed, and to email the people who own security. Obi watches for signals such as new leaders, acquisitions and, on Team Scale, changes to a company's tech stack, then writes and sends cited emails from your own mailboxes.

It suits security vendors, managed security providers and security consultancies that sell to businesses. Most security teams pick Team or Team Scale. Every plan has a 7-day free trial.

How do cybersecurity companies find new customers?

Mostly through partners, events, analyst lists and referrals. Security buyers are careful, get a lot of sales emails and trust very few of them. Fear-based messages are easy to ignore.

What works better is an email about a real change at the company, sent to the right person, with no hype. Outbind is built to find that change and write that email.

Who does a cybersecurity company sell to?

Security is bought by a few clear roles. Obi reads your website, proposes an ICP and personas, and you edit them.

Some examples:

A managed security provider: "IT managers and finance directors at 50 to 500 person firms in regulated sectors".
A security product: "CISOs and heads of security at 500 to 5,000 person software companies".
A testing consultancy: "CTOs at fast-growing software companies preparing for larger customers".

Personas are usually the CISO or head of security, the CTO or IT director, and at smaller firms the COO or finance director who owns the risk. If you sell general IT support too, our page for IT services and MSPs covers that side.

Which buying signals matter for cybersecurity?

Security needs change when the business changes. These are the signals Outbind detects.

Signal	What it can mean for security	Plan
Hiring	Security hires show a team being built; fast growth adds risk	Every plan
Funding	Budget, and larger customers asking hard security questions	Every plan
New leaders	A new CISO or CTO often reviews tools and suppliers early	Pro Plus and up
Acquisitions	Two networks and two sets of systems to secure	Pro Plus and up
Expansions	New offices, new countries and new rules to meet	Pro Plus and up
Tech stack and what changed	Which tools a company runs, and when it adds or drops one	Team Scale only

Tech stack signals are often the main reason security firms choose Team Scale. If your product works with, or replaces, a certain tool, you can focus on companies that run it or just moved away from it. Read more in our signal-based selling guide.

How would a Flow run for a cybersecurity company?

Here is an example for a managed security provider on Team Scale.

Each morning Obi searches your market and scores each account on fit, persona and intent, with its reasons shown.
A company announces an acquisition. The signal, checked weekly, moves it up. Obi finds the IT director, verifies the email and writes a research brief.
The first email goes out in plain text from your own mailbox. It cites the real source, such as the acquisition news, and asks how they plan to bring two setups together.
A LinkedIn step runs in the cloud, with no browser extension.
Follow-ups go out if there is no reply, between 8am and 8pm in the recipient's time zone. Every email passes 35+ pre-send checks.
They reply. Sending stops at once. The reply lands in a shared Unibox, sorted as interested, objection, meeting and more, and you assign it to the right person on the team.

If they want to talk, Obi sends your booking link. Technical questions, pricing and anything unclear go to a person. Every field shows its source, date and confidence, and emails are never guessed from name patterns.

Which plan fits a cybersecurity company?

Team Scale, $399 a month. Tech stack signals, Salesforce sync, 5 seats, 50,000 shared credits, up to 20 mailboxes, 8 LinkedIn accounts and priority support. The usual pick for security firms.
Team, $199 a month. 3 seats, a shared Unibox with reply assignment, roles and an activity log, HubSpot and Pipedrive sync. All signal types except tech stack.
Pro Plus, $99 a month. One seller or a small consultancy. New leaders, expansions and acquisitions, and a research brief on every lead.

Writing, sending and follow-ups never use credits. See pricing.

What are the limits?

B2B only. Outbind sells to businesses, not consumers.
Tech stack signals are Team Scale only. Pro, Pro Plus and Team do not have them.
No phone calls or dialer, and no SMS.
No free plan. Every plan has a 7-day free trial with 1,000 credits. A card is needed at sign-up.
Not a security tool. Outbind does not scan websites or networks. It finds and emails buyers.
GDPR. Data is stored in the EU, and GDPR shapes how contacts are sourced, stored and messaged. People can ask to be removed at /remove-me.

What does your team still do?

What Outbind does	What your team does
Maps the market and scores accounts	Choose the segments and the offer
Watches for signals	Agree the ICP and OK the first leads
Writes, sends and follows up	Run the discovery call or assessment
Sorts and assigns replies	Answer technical and contract questions
Moves the deal as replies come in	Scope, price and deliver

To see what an AI SDR does in a technical sale, or compare tools on our alternatives pages, start there.

FAQ

How do cybersecurity companies get more clients?

By reaching buyers when their risk changes: a new leader, an acquisition, fast growth or a change in tools. Outbind spots those changes and emails the right person from your own mailbox.

Can Outbind find companies using a specific security tool?

Yes, on Team Scale. Tech stack signals show the tools a company uses and what changed.