Outbind for SEO agencies: find companies ready to invest in search

SEO agencies use Outbind to find companies that are about to invest in search, and to email the person who owns the budget. Obi searches your market every morning, ranks accounts by signals such as funding, hiring and new leaders, and sends cited, plain-text emails from your own mailboxes.

It suits SEO and content agencies that sell retainers to businesses. Small agencies often start on Pro Plus at $99 a month; teams pick Team or Team Scale. Every plan has a 7-day free trial.

How do SEO agencies get clients?

Mostly through referrals, their own rankings and content, partners and the odd cold email. Ranking for your own terms helps, but the most crowded search results in any city are often for "SEO agency" itself.

Prospects also get a lot of generic SEO emails, usually a list of errors from an audit tool. To stand out, an email has to be about the company, sent at a moment when search matters to it. That is what Outbind is built to do.

Who does an SEO agency sell to?

Pick the type of client where you get results and keep retainers. Obi reads your website, proposes an ICP and personas, and you edit them.

Some examples:

• "Heads of marketing at 20 to 200 person B2B software companies".
• "Ecommerce or digital managers at mid-sized retailers that sell to businesses".
• "Partners at multi-office law and accounting firms".

The persona is usually the head of marketing, the head of growth or digital, or the founder at smaller firms. If you sell wider marketing services too, our page for marketing agencies covers that side.

Which buying signals matter for an SEO agency?

Companies tend to spend on search when they grow, change leaders or enter a new market. These are the signals Outbind detects.

Recently funded companies are on every plan. A website platform change is a classic moment for SEO help, and tech stack signals on Team Scale can show it. Read more in our signal-based selling guide.

How would a Flow run for an SEO agency?

Here is an example for an agency on Pro Plus.

1. Each morning Obi searches your market and scores each account on fit, persona and intent, with its reasons shown.
2. A software company announces an expansion into a new country. The signal moves it up the list. Obi verifies the head of marketing and writes a research brief.
3. The first email goes out in plain text from your own mailbox. It cites a real source, such as the expansion news, and asks one question about how they plan to be found in the new market.
4. A LinkedIn step runs in the cloud, with no browser extension.
5. Follow-ups go out if there is no reply, between 8am and 8pm in the recipient's time zone. Every email passes 35+ pre-send checks first.
6. They reply. Sending stops at once. Unibox sorts the reply as interested, objection, meeting and more. If they want to talk, Obi sends your booking link.

Pricing questions, objections and anything unclear come to your team. You OK the first leads once, then Autopilot adds good fits by itself, unless you choose to review every lead.

Which plan fits an SEO agency?

Pro at $49 a month works for a solo SEO consultant on hiring and funding signals. Writing, sending and follow-ups never use credits. See pricing.

What are the limits?

• B2B only. Outbind finds businesses and the people who work there. It is not for selling to consumers.
• No phone calls or dialer, and no SMS.
• No SEO audits. Outbind researches each lead to write the email, but it is not an SEO tool and does not crawl websites for errors.
• No free plan. Every plan has a 7-day free trial with 1,000 credits. A card is needed at sign-up.
• No done-for-you service. Outbind runs the prospecting. Your team runs the pitch and the work.
• GDPR. Data is stored in the EU, and GDPR shapes how contacts are sourced, stored and messaged. People can ask to be removed at /remove-me.

Can Outbind help an SEO agency get found in AI answers too?

Not directly, but we wrote about it. AI assistants now answer many of the questions people used to search for. Our guide on how to get recommended by ChatGPT covers what we have learned, and it is a useful talking point with clients.

FAQ

How do I get SEO clients without sending audit spam?

Write about the company, not its errors. Outbind researches each lead and cites a real source, such as funding or a new leader, so the email is about something that just happened to them.

Can Outbind find companies that just changed website platform?

Yes, on Team Scale. Tech stack signals show the tools a company runs and what changed. They are not on Pro, Pro Plus or Team.